Does Your Small Business Have A Brand Strategy?

We are very much familiar with the right brand strategies for huge companies such as FNB, Vodacom, Coke, Unilever etc. With this known, small business owners have the notion that brand strategy is only for huge companies and comes with a great cost and certainly there are agencies with very high costs to create a brand strategy in which your small business cannot afford.

Branding is for all businesses from start-ups, small medium and large and it does not have to be expensive at all unless your business is very well established. As we have moved to the digital era, there are a vast amount of opportunities that can make your business stand out and be remembered.

Sebenza Mzansi Media can simply help with your brand strategy by following just these 4 simple steps;

1. Creating a Brand Identity – branding goes beyond than just creating a logo and a slogan. You need to know your business by simply asking yourself these simple three questions:
   1. What makes your business different?
   2. Who are your customers?
   3. What’s your business mission?

2. Create a Memorable Brand – how to differentiate between your business competitors that offer the same product or services. You can simply achieve this by:
   1. Spending more time on your business name
   2. Define your brand’s look – Logo design, brand colors
   3. Find your voice

3. Get your business brand out there
   1. Establish yourself as an authority – be seen as the one of most intelligent, knowledgeable, in this way you will create a reputation of excellence.
   2. Establish your business social media presence – this is one of the most popular forms of getting people to know your business better.
   3. Give away branded products.

4. Get your business alive by living it – once the above tasks have been completed, don’t talk the talk, walk the walk and make your business branding alive.
   1. Look after your customers.
   2. Continue to stay on top as there will be continuous competitor’s joining the market.

Contact Sebenza Mzansi today to create a brand strategy for your small business at a very low cost. We also provide graphic design services; Logo design, poster design, business card design, letterhead design & social media post designs.

Contact details:

sebnzamzansi@gmail.com

073 259 6961